Get to know our guest; Avi Anderson 

Avi Anderson is a visibility strategist who helps female entrepreneurs become known as the experts in their niche by sharing their voices, stories, and values.

The journey that led Avi to become a visibility strategist

Before becoming an entrepreneur, Avi worked in a government agency. Having seen her sister get caught up in the societal pressure of trying to balance work life and mom life, Avi decided to start her virtual assistant business with the goal of leaving her 9-5 job.

She later decided to move into podcast managing. To listen to more, go to [01:26].

Transitioning from her 9-5 job to an entrepreneur

Avi tried different freelance jobs such as Amazon (FBA) while still in her 9-5 job. Since retail arbitrage was time-consuming, she decided to try the virtual assistant business.

After getting her first client, she became confident enough to quit her 9-5 job and became a full-time entrepreneur. To hear more, go to [08:00].

Why celebrating your wins is important 

At [14:58], Avi shares that celebrating our wins is a way of supporting ourselves. She perceives it as a component of building our business. Additionally, celebrating milestones, successes, and achievements, however small they might be, impacts our business’s growth.  

“Celebrating is similar to self-care.”

How Avi celebrates her wins 

Avi shares that her way of celebrating wins is seasonal. Initially, she would celebrate her wins with her daughter by getting their favorite drinks from a local tea shop at the end of the week.

However, currently, she celebrates her wins by journaling her celebrations. To hear more, tune in at [17:37].

“If you gonna choose your hard, choose your celebration.”

How she manages her expectations 

Like any newbie entrepreneur, Avi had a lot of expectations and goals. However, she has learned to adopt the expectations that align with her vision. To listen to more, go to [25:07].

Setting your expectations based on where you are at in life

At [28:59], Avi shares that it’s important to shape your goals based on where you are at in life because you have to present for the people you have in your life.

She adds that during the pandemic, she was homeschooling and was comfortable having one client. After several months she made a goal of having another client. To hear more, go to [28:59].

CONNECT WITH AVI ANDERSON

• Instagram

RESOURCES MENTIONED

• Donate To The Show
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