How Liz started her business (01:29)

Liz started her business three years ago, originally in life coaching. At the end of 2020, she realized that her clients were benefiting from mindset strategies so she decided to niche down to doing mindset coaching with female entrepreneurs.

She launched her Badass Business Bootcamp in January 2020 as a beta program with six clients. For her, it has been a joy to pivot in a group program that helps focus with both the mindset and the strategy.

Mindset versus strategy (02:50)

So many people get stuck in imposter syndrome. The feeling that they need to know everything or be experts before putting themselves out there.

So many brilliant women are operating below their potential due to mindset issues and the fear of showing up as who they are. Without putting yourself out there and stepping into your true self, you will be investing time and energy without getting optimal returns.

That is what happened to Liz at the beginning of her business, and she doesn’t want it to happen to others. Our businesses need to be profitable for us to be able to put our energy and efforts into it consistently; one way to do this is making sure we’re in alignment with our true calling and imposter syndrome starts to naturally fade away.

Liz’s first miscarriage and how this affected her business (05:38)

This subject can be triggering to someone who has experienced it or has a loved one who has gone through it which is why we wanted to approach the topic carefully.

Liz got married in the summer of 2020, they were both in their forties, and they were ready to start their family.

At their age, they knew it might be a more difficult journey to get pregnant but wanted to try anyway. It took 4-5 months of trying before they got pregnant the first time.After going to the doctor they were assured that everything was good to go.

Liz was going to bring a baby into the world, plus she had just launched her new group program – everything was working out! This was great news, and just like any other couple, they shared the news with close friends and families who gave them a lot of support. 

“Sharing allows others to support you” 

However, one afternoon as she was getting prepared to meet the women in her new program for their first call the following day, she noticed some spotting. So, she called her doctor, but the doctor assured her it was normal.

Liz trusted her doctor, and she believed she was going to be fine. However, she woke at 4 am bleeding heavily and knew that something was wrong.

After rushing to the doctor they found out that they had lost the baby. As you can imagine, this was a physically and emotionally traumatic experience for her.

She knew that this was a valid issue to reschedule the call but she decided not to cancel. She decided to be transparent with her clients with what was going on in her personal life.

They were incredibly kind and supportive; there was an outpour of love and support from the six women. Choosing transparency was powerful, and it allowed her clients to support her. 

“It’s important to validate that everything you feel is normal and okay”

Liz also gave herself some time off to be with her family. They had a small memorial service for the baby, and then buried the baby.

She acknowledged what had happened, and after that week, she was able to step back into her group. The experience in the calls with her clients was amazing.

The clients were very open, and she discovered that they have also gone through challenging personal situations.

This experience brought her even closer to her clients.

Liz’s second miscarriage and how she handled the situation this time around (18:52)

The second miscarriage happened at the end of January 2021. Prior to trying again, they had consulted with the doctors, and they said it was safe to start trying again. They tried for a second time, and just like the first one, this was great news.

However, she was hesitant to share with other people because of the initial loss. The first miscarriage happened at 8 and a half weeks, a week after she had seen the ultrasound for the first time.

The second loss happened earlier at five and a half weeks, the same way. Liz was very numb the first time, but the numbness manifested a little differently the second time.

She didn’t want to put it out there to the public, but she did share with her clients, and again they were very supportive and very understanding. The second time around, Liz didn’t cancel anything in her business.

She acknowledged what was happening with the loss, showed up, and moved on.

“Everybody has their own unique journey”

Self-compassion and doing whatever you feel is right for you (24:29)

Experiencing multiple miscarriages can be a challenging experience. Some women have gone through this, and most of them have healthy babies down the road.

Trusting the process when you’ve gone through a miscarriage can be difficult and it’s important to know that everybody has her own unique journey. According to Liz, there are a lot of resources out there that you can utilize to heal and move on.

Sometimes it can be hard to dive into communities and get help, and for her, she wasn’t able to do it. Her brain wanted to protect her from thinking about it, and this kept her going and moving forward.

How to cope and move on after a miscarriage (28:20)

Every pregnant woman who goes through a miscarriage will experience it their own way. It’s important to validate your experience in whatever way feels best for you.

“There is no right or wrong way of feeling the emotions that come after losing a baby”

According to Liz, having a miscarriage might not be the same as losing a loved one who has been with you all your life but it’s still the loss of a human being, the loss of hopes and dreams, and it can not be diminished. Whatever you feel, however you react and move through the process is okay.

There is no right or wrong way of doing feeling the emotions and working through the pain.

CONNECT WITH LIZ MEDFORD

• Website
• Instagram

RESOURCES MENTIONED

• Apply For A Scholarship
• Donate To The Show