Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that they can launch and grow an abundant business.
How Liz’s journey to entrepreneurship started
Liz started her entrepreneurship journey at the age of 10. She grew up on a sheep farm in Western Pennsylvania with her mother and two sisters. They built a cottage industry making and selling woolen items, which enabled her to develop entrepreneurial skills such as selling skills.
At that age, she never knew that what she was doing was entrepreneurship. She only knew that her mother was creative so that they could pay the mortgage. To hear more about her journey and how she started working with the Customer Relationship Management Software go to [01:38]
Business struggles women experience when starting a business
Liz shares some struggles experienced by women in entrepreneurship. She shares a story about how her mother faced rejection in their sheep farm where all other farmers were men.
The local feed store sponsored a farmer’s dinner annually and only invited men; this allowed her mother to step outside of her comfort zone and blaze a new trail for women in the industry.Additionally, the fear of rejection deters many women from entrepreneurship. To hear more about the struggles, go to [10:12]
Having an abundance mindset
At [12:23], Liz shares the power of having an abundance mindset and how it helps deal with rejection in entrepreneurship.Having an abundance mindset enables one not to be attached and not take the rejection experienced in entrepreneurship personally.To learn more about an abundance mindset, tune in at [12:23]
“Why does anybody buy anything? Because you are solving a problem for them.”
Changes that took place when she started working with her husband
Some changes took place when Liz started working with her husband. Her husband specialized in technology while she specialized in doing training.
As a result of the specialization, she started feeling dissatisfied and bored dealing with the same thing. They later agreed to operate their businesses separately while remaining a couple. To hear more, go to [16:26]
Her advice to people considering going into business with their partners
At [21:06], she advises people considering going into business with their partners. She recommends they read a book called ‘The Four Tendencies’ by Gretchen Rubin.
The four distinct types of tendencies are Upholders, Questioners, Obligers, and Rebels. In addition, she shares how the book helped her marriage. To learn more about the four tendencies, go to [21:06]
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