What Happens When You Launch to Crickets with Jillian Leslie
Jillian Leslie’s bio
Jillian Leslie is the host of The Blogger Genius Podcast, founder of MiloTree, founder of Catch My Party, business coach, and business mentor.
What Jillian was doing before she started her first business
After getting her MBA, Jillian worked as a writer in Hollywood for ten years. At that time, her husband was the head of products at MySpace. To hear more, go to [01:32].
Her first business; Catch My Party
Jilian and her husband decided to build the Catch My Party site as a side hustle while working in their 9-5 jobs. At first, the site was meant to be a social photo-sharing site for teen girls.
However, the site failed to get the attention of its target customers, and they had to regroup the site to fit the new customers it attracted. To listen more, go to [02:23].
How does she make money from the Catch My Party website?
At [08:31], Jilian shares that she makes money from the Catch My Party website by monetizing the traffic, affiliate marketing, and offering advertisement plans.
Her second business; MiloTree
After realizing that the pop-up app, MiloTree, they built helped them to grow their Pinterest followers, they decided to offer the pop-up app as a software as a service (SaaS) product to other bloggers.
To hear more about their pop-up app business, tune in at [11:14].
Jillian’s third business MiloTreeCart
While coaching bloggers and creators, she discovered that female creators did not know how to sell directly to their audiences.
They identified that as a need in the market and decided to build the MiloTreeCart, which offers ways to get paid for digital products and services. To hear more about the MiloTreeCart, go to [13:07].
Her feeling when she launched to Crickets
When Jilian launched Catch My Party and failed to get the attention of the target customers, she was despondent and disappointed.
However, she learned the importance of knowing what your target customer wants and ensuring that they are on board with you as you build your business. To listen to more, tune in at [24:10].
“Even though you think you know, you don’t know.”
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