Rocking Entrepreneurship in Your 40s, 50s (Or Older) With Cory Zacker
Cory Zacker’s bio
Cory Zacker is a business strategist & positive psychology coach who helps service-based business owners with hiring, team management, systems, and mindset.
Cory’s journey to starting her business
Before starting her business, Cory worked in a corporate job in Los Angeles, where the traffic was awful. She was commuting for over three hours daily in the Los Angeles traffic.
The combination of the traffic and the tasks at work led her to burnout, which made her leave her corporate job and start her business.
However, even after starting her business, she continued with the corporate job habits that were making her get burnouts. She had to learn ways to maintain a work-life balance.
To listen more, go to [01:31].
Transitioning from the corporate mindset to the entrepreneur mindset
Cory shares that she had a hard time transitioning from the corporate mindset to the entrepreneur mindset.
Cory thought that as an entrepreneur, she had to complete her daily task list just like in a corporate job. However, Cory realized she was not giving her clients the best because of the burnout.
She figured out the importance of taking breaks and getting support in her business to make the transition easier. To hear more, tune in at [04:30].
Fun as her key core value
At [08:58], Cory shares that her key core value is fun. Having grown up in a household full of laughter with parents who had a great sense of humor, they would often use humor to get through the tough moments.
Fun is a key core value that determines the people she hires in her business and the clients she works with.
“You can say no to potential clients if they are not in alignment with what your values are.”
Skillsets that women can make use of to start their business
Cory advises women to use the skillsets they have acquired in the corporate world.
Additionally, stay-at-home moms can make use of skillsets they have gained from raising their families to start their businesses. To listen more, go to [13:20]
The importance of having creative time
Cory emphasizes the importance of having creative time. Scheduling time in your calendar to sit down and journal about what you are good at, what you love to do, and your strengths is an important exercise that provides ideas on how to grow your business.
To learn more about creative time, go to [13:45].
Identifying your strengths
Cory shares some of the tools people can use to identify their strengths. Knowing your strengths is essential because it provides facts about who you are and what you are good at.
Moreover, it provides clarity when figuring out what business you want to start. To hear more, tune in at [15:46].
“If it feels easy, that’s information.”
Cory’s pivotal habit [19:36]
At [19:36], Cory talks about her pivotal habit. She started by calendaring in some self-care and breaks. After calendaring, she made a point of honoring it, and eventually, it became a habit that makes her efficient and better at her work.
To hear more, go to [19:36].
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