Regina Schoenberger’s bio
Regina Schoenberger is the owner of wild woman underwear, a sustainable and ethical underwear brand based in Berlin, Germany.
What she was doing before she moved into the fashion industry
Regina joined a management consulting firm immediately after completing her university, where she worked for five years. While working for the firm, she had the idea of starting her own business.
In the middle of her maternity leave, she decided to start her business but went back to the firm for a couple of months before quitting and moving to business full time. To listen to the full story, go to [00:58]
Why she ventured into the underwear business
Regina ventured into the underwear business because she didn’t like her underwear. She felt that it wasn’t serving the purpose it was meant to serve.
Additionally, she struggled with infections due to the materials used to make the underwear. To hear more, go to [03:12].
How Regina started her journey into the fashion industry
When starting her journey into the fashion industry, Regina had no background in it and how it operated.
She came across an American program called Factory45 that helps entrepreneurs launch fashion brands the right way, from the start. To hear more, tune in at [06:09].
Regina’s fear and doubts when she was starting her fashion brand
At [11:55], Regina shares her fears and doubts when starting her fashion brand. Her biggest fear was whether she was good enough to start her own business.
Moreover, she doubted that people would like the product. To hear more about Regina’s fear and doubts, go to [11:55].
The product development process
Regina’s product development process started with fabric sourcing which took her around six months. After sourcing the fabric, she worked with a pattern maker from Berlin.
When they created the first sample, she moved on to working with a factory in Portugal. To listen more, tune in at [15:05].
Regina’s advice to people planning to start product-based companies
At [20:53], Regina advises people planning to start product-based companies to try it out. She encourages them to join a program or get a coach so that they can get insights on how the industry works.
The amount of money she required to start her business
Regina shares that the biggest expense she has had so far was the photo shoot expense. Moreover, she shares that the total cost of her expenses from when she joined the program adds up to 10,000 Euros. To hear more, tune in at [23:20].
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