Life As a Female in the Automotive Industry with Coralee Zueff
Coralee Zueff is the founder of the Passing Lane Company on Vancouver Island, which specializes in automotive service advisor training. Additionally, she is a sales consultant and the author of the “Five Star Service Advisor” book.
How Coralee got started in the automotive industry
When Coralee was in high school, she wasn’t sure of the career she wanted to take. When she came across the first-year automotive technician course advertisement, she signed up for it.
She enjoyed learning how vehicles work, but she missed interacting with people. She loved interacting with customers more than working on vehicles. To hear more, go to [02:56].
Her experience as a service advisor
After working in automotive parts departments, her manager moved her to service advising. She loved the excitement of being the in-between person of taking the information from the shop to the customer.
Additionally, being able to explain the diagnosis and the solution to the customer made her feel excited. To hear more about her experience as a service advisor, tune in at [05:40].
“I am not usually the first choice, but I am the last choice.”
Why she wrote the book titled “Five Star Service Advisor”
Coralee noticed that there wasn’t a training authority for service advisors which led her to write the book, the Five Start Service Advisor. The book focuses on how service advisors can communicate with customers and technicians to decrease conflict and increase profit. To listen more, go to [08:36].
Her experience navigating a male-dominated industry
At [13:03], Coralee shares her experience navigating a male-dominated industry. In her job, she hasn’t experienced too much discrimination. However, she has experienced discrimination in the past when looking for a job. To hear more, go to [13:03].
Her daughters’ perspective on male-dominated industries
Through her job in the male-dominated automotive industry, Coralee has made her daughters understand that they can do anything without being limited by their gender. To hear more, tune in at [15:41].
Coralee’s adventurous side
In her adventurous life, Coralee enjoys scuba diving and rock climbing. She likes seeing things under the water that aren’t supposed to be there.
Her ability to plan and make sure everything is safe in the automotive industry enables her to take safety precautions in scuba diving. To listen more, go to [17:43].
“The difference between fear and excitement is just breathing.”
CONNECT WITH CORALEE ZUEFF
- Website
- To get her book “Five Star Service Advisor”
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