Do you often find yourself having to deal with internet trolls as an online entrepreneur? How do you handle the punches thrown at you as a woman in your industry?

Elinor has mastered how to deal with the internet trolls through introspection work and punches thrown at her since she discovered that the punch throwers were achieving less than her. Elinor Moshe is the founder of The Construction Coach, podcast host of Constructing You, and author of Constructing Your Career and Leadership in Construction.

The Construction Coach is Australia’s first construction coach, she uses her unique approach to guide, inspire and direct industry professionals and future leaders to construct their career in construction. After deep introspective work and getting a mentor, Elinor let go of old belief systems and conceived her vision of what she wanted her future career to look like.

With her love for construction and passion for speaking, she was able to tie both ends to become a construction coach who provides value to the industry. It is through the same deep introspective work that Elinor has been able to manage being in a male-dominated industry filled with both online and offline trolls to become successful. Continue reading Elinor’s inspiring career journey!

Can you break down what this construction coach thing is?

Elinor: After years of having a very conventional career trajectory and feeling diminished due to giving all my agency throughout my career, I reflected that I needed a career that ties with my love for construction and my love for speaking. Construction coaching provided me with the vehicle to tie in the best of both worlds, to have worked as a function that I love while also providing value to the industry.

What I do is about the people behind the project, not teaching technical construction. I noticed the frustrations in the coaching industry, which prompted me to take a completely different approach.

“You should always start a business around the questions that people come to you with.”

What led you into doing this? What was the catalyst?

Elinor: When I graduated, I started tutoring and people started assuming that I had career success even if I didn’t feel that way. I then started conceiving my own vision, which led me to let go of old paradigms because where I wanted to be had nothing to do with what I wanted to do today.

Growth for me meant something old had to die for change to happen.

“For something new to come, old things have to die.”

Through a series of events, I discovered that I needed to take agency over my career, do deep introspective work, and move in the direction of my vision regardless of how imperfect the action was at first. This then allowed me to meet my mentor who showed me the alternative of having a life and a career, and that is of a thought leader.

Was there anything specific in your introspective journey that you did that helped you think you could help other people?

Elinor: What enabled me to get clarity was journaling – it was my process of introspection. I would find myself writing without knowing what I was writing and after reading it, the answer was in the pages.

It is from those pages that came my vision. I also shifted when I started working with a mentor because then my whole belief system was challenged.

By having a mentor, I was able to bypass the time to know what it is that I need to know.

Has working with a lot of men led to trolls and rolling with the punches?

Elinor: Being a minority in an industry means there’s a lot of discourse, which is a narrative I absorbed when I got into the construction industry. These beliefs over time reduced my personality to the extent that I didn’t recognize myself because I had internalized beliefs that had nothing to do with my own potential.

I was being held back by gender beliefs that had nothing to do with me. When I realized that I am as spiritual as I am physical and that we’re all born spiritually equal, I shut down the narrative of allowing my gender to define me and my career outcome.

This allows me to take a quantum lead in my career without making it someone else’s problem.

“When you let go of beliefs that aren’t serving you, and you replace them with ones that do truly empower you, you can have anything that you want out of a career outside of any parameters.”

You mentioned you had some challenges come up for you over the years, can you dive into any of those specific stories?

Elinor: In Australia, we’ve got a thing called a tall poppy syndrome, which is bringing someone down when they try to grow more than others. When I started initially putting myself out there and adding value, I received a lot of negative criticism.

As you grow, you become unfamiliar with people you always thought would support you, and your circle continues to get smaller. These people knew the older version of you and as you continue growing to who you actually are, they don’t want to get to know that person, which shouldn’t be your problem.

You must understand that no matter what you do or say, you’re going to have haters and you’re going to have people who love you.

Do you have any final thoughts in terms of challenges you’d like to share?

Elinor: When you go through introspection and you realize your value, mission, vision, and all of who you are and the fact that the people who throw the punches are achieving less than you, then it starts to loosen its grip on you.

“No matter what you do and no matter what you say, you’re going to have haters and you’re going to have people who love you.”

At first, you will get affected, but having a resilient mindset and believing that the whole universe has your back, you become a lot tougher. Understand that people who throw punches are only good for one or two before they have no come back, which makes you indestructible.

Entrepreneurship is definitely a big thing, especially online even in Covid lockdown.

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