I'm Steph! I help stressed out service providers shift to confident CEO's who attract high ticket clients and scale to 6+ figures while working <20 hours/week!
Can you paint the picture of what got you here today?
Nina: I come from a single mom household. My mom was an addict who was very depressed, and the only thing I didn’t want was to end up like her.
My experience as a child with my mother is where I got my grit and entrepreneurial experience, plus the good influence of my grandparents. One of the biggest things people told me was that to be successful, I had to go to school, go to college, climb the corporate ladder, make six figures, and have a family.
I did those things including getting a corporate job, but it wasn’t fulfilling doing the same thing over and over. I then ended up starting my coaching business a couple of years back, which was scary at first.
With time, I mastered engaging people in the DMs and not taking rejection personally. Now I help other people with their businesses while doing it on my own terms.
Is there anything you did to overcome feeling “not good enough” when you started your business?
Nina: I had to do the work to overcome my fear of getting ghosted by the people I was trying to build business relationships with. I let go of my expectations of people and that’s when things started working out for me.
I learned to push myself to have those conversations even with the option of my ego getting hurt when someone tells me no. My view changed from thinking I or my program was the problem to maybe the other person wasn’t ready.
When you become unattached to the outcome and genuinely care about what happens, everything changes for you. You and your prospective client should get to know each other and build a relationship first before selling to them.
What encouragement would you give to someone coming from a bad background where they shouldn’t have been successful?
Nina: It is important that you create a balance between starting a business while still in your 9 to 5. You don’t have to rush into quitting your 9 to 5 when you don’t have a plan in place. Learn to invest and sacrifice things for your business, and it will become worth it in the long run.
Also, avoid coming from a place of scarcity, which will keep you in the cycle of transactional and not exciting. Strive instead to sell from a place of comfort and abundance.
It is crucial that you work towards building an empowering relationship with your prospects who might not be ready to buy yet but might turn into paying customers in the future.
Do you have any childhood stories that defined you as the person you are today that you’d like to share?
Nina: What is important to me is whether what someone is doing is making them happy, and taking that back to my childhood is that I wish someone would have asked me “what would make you happy?”
Let’s learn to appreciate what people are doing and whether what they’re doing is making them happy. Find what makes you happy and lean into that versus doing what someone else or society’s expectations put on you.
Doing what you love and enjoying what you do will actually make you more money.
Do you have any final thoughts that you want to share?
Nina: Release all your expectation on all aspects of life for things to start changing for you.
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